The Three Different Types of Innovation
Shiny new products that fill a void and challenge the market.
2. Business Model
Providing value from a different part of the value chain.
Seamless efficiencies and integration producing radically lower prices or a radically better experience.
There's a big dilemma in the food industry right now, and it has to do with "innovation". Everyone uses the word, but very few understand it. Companies cannot achieve successful product innovation without relying on innovative business models and processes. Product innovation stems from compelling front-end ideas, but in order for static ideas to become tangible, launched achievements, they require the right vehicle structure (business model) and wheels (processes) to get them there. That's where Brisan Group comes in.
We help clients:
1. Radically increase speed to market with commercially viable pathways.
2. Think like a startup.
3. Pivot or pull the plug quicker.
*Three Innovation Types Defined by McKinsey, Innovation Research.