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Food From Thought®
 

Get your product optimized.

 

Turn your innovation into a masterpiece. Whether a new or struggling product, discover which product characteristics matter most, then enhance them to maximize success.

 

 

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Brisan’s optimization services make it easy and seamless for food businesses to improve products for success in today’s market. Our approach is tailored to your unique business and product.

We work with emerging food businesses, CPG, ingredient companies, co-mans, and investors to optimize their product portfolios to the fullest.

 

 

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Our team applies integrated services to deeply understand your product’s strengths and weaknesses, prioritize, then optimize to be the best it can be. Here’s a snapshot of our different optimization offerings:

 
 
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MARKETING ALIGNMENT

  • How your target consumer describes your product and if your product fits the product description

  • Which product attributes elicit an instinctive “feeling”

  • Which ingredients/formulations best represent an experiential promise

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FORMULATION

  • Technical formula improvement

  • Processing efficiency

  • Optimize cost while maintaining product integrity and no perceived differences

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COMPETITIVE LANDSCAPE

  • How your product compares to competitors in the eyes of the consumer

  •  Where your product fits in a space and how it compare to others

  •  Discover opportunities within the space that can be leveraged

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PRICE POINT

  • Perception of value

  • What characteristics improve perception of value

  • Where your pricing should be positioned

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consumer experience

  • How consumers are using your product

  • Consumers’ first impressions and what is critical to gaining acceptance

  • Who else is around when they’re eating – really?

  • Where are they eating — really?

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PRODUCT BLUEPRINT

  • Determine key-driving product attributes

  • What a target product should look like

  • To improve liking, where to focus improvement efforts

  • Which direction and elements are better way to proceed

 
 

Learn how Brisan can bring these optimization discoveries to life with our prototyping services.

 
 
 
Learn how Brisan can optimize your products today.
Call us at (708) 364-7060 or click here to send us a message.