Get your product optimized.
Turn your innovation into a masterpiece. Whether a new or struggling product, discover which product characteristics matter most, then enhance them to maximize success.
We work with emerging food businesses, CPG, ingredient companies, co-mans, and investors to optimize their product portfolios to the fullest.
How your target consumer describes your product and if your product fits the product description
Which product attributes elicit an instinctive “feeling”
Which ingredients/formulations best represent an experiential promise
Technical formula improvement
Optimize cost while maintaining product integrity and no perceived differences
How your product compares to competitors in the eyes of the consumer
Where your product fits in a space and how it compare to others
Discover opportunities within the space that can be leveraged
Perception of value
What characteristics improve perception of value
Where your pricing should be positioned
How consumers are using your product
Consumers’ first impressions and what is critical to gaining acceptance
Who else is around when they’re eating – really?
Where are they eating — really?
Determine key-driving product attributes
What a target product should look like
To improve liking, where to focus improvement efforts
Which direction and elements are better way to proceed