Get your concept screened.
Get your concepts business-ready and on track to commercial viability. We leverage and integrate our services to provide valuable product understanding with true market context.
We work with emerging food businesses, CPG, ingredient companies, co-mans, and investors to get their ideas right.
Should I launch this product?
Which concept should I launch?
Is this concept liked well enough by the consumer to justify launch? If not, what are the weaknesses?
Which of these concepts best fits the product description?
To improve liking, where should I focus improvement efforts?
There are too many directions I could take this product, which direction and elements are the better way to proceed?
How does my concept compare to competitors in the eyes of the consumer: my consumers and my competitors’ consumers?
Which development direction is better liked and how does it affect perception of value?
What characteristics impact perception of value?
Can my concept be scaled?
Are there technical limitations?
Forecasted hurdles? Opportunities?
We can apply a dynamic overlay of our services to discover other big answers, custom to your needs.