Qualitative testing
Our relationship with food is deeply emotional. Understand consumer feelings, attitudes, opinions, and thoughts to discover powerful behavior drivers.
Brisan leverages proven research methods, user-technology, and new thinking to achieve deeper understanding.
Our approach is totally personalized to address your unique objective, timeline, scope, and budget.
Our process
explore & Discover
We use validated, integrated qualitative techniques to reveal authentic consumer perceptions that maximize insights learnings in real-time.
Unravel & reporting
We break the findings down, connect the dots, interpret observations, then translate into meaningful reporting that is easy to digest so you can begin making user-centric decisions immediately.
Solve
Last but not least, we pair reporting with macro understanding and your unique objective — then couple with previous learnings and quantitative data.
Learn more about running a qualitative study with Brisan.
Call us at (708) 364-7060 or click here to send us a message.
Call us at (708) 364-7060 or click here to send us a message.