Benchmarking & category reviews

Competitive intelligence is everything. Understand the nature of a product category and find out which attributes are driving consumer-liking before you make your next move.



Brisan integrates in-house consumer and sensory disciplines so you can understand product characteristics and drivers more deeply. We adhere to an industry-proven process and tailor our approach to your unique category and objective.




Understand a product category more deeply.


Category Appraisal

A consumer and sensory study that assesses a range of products and their corresponding attributes within a given category, resulting in an understanding of the nature of competitive products and consumer preference.



A quantitative product study which compares your product to a designated set of products within the marketplace.

Learn how Brisan can help you with achieve deep product understanding.
Call us at (708) 364-7060 or click here to send us a message.