Holistic research methods & design principles
Brisan looks for independent restaurants and executive chefs that are doing things differently. We conduct weeks of obsessive menu research and tastings, then organize our findings with a sensory-centric focus.
Big trend companies charge serious cash to only tell you what's already on the market. Brisan predicts* future trends and validates current trends, while also defining overarching, emotional drivers and insights — and we do it all free of charge.
*Our 2015 and 2016 research predicted trends 8-10 months before other trend spotters (oh, yeah!).
Inspiring the architecture of beautiful food
You might ask yourself:
Q - If this research is a lot of work and requires a great deal of expertise, why does Brisan just give it away for free?
A - Because we're obsessively passionate about food. Our goal is to inspire the architecture of beautiful food on a massive scale. Click here to check out our "Make Industrial Food Beautiful" campaign.
Stay a step ahead
Become aware of a trend before it hits the market and learn which trends are still viable.
Imagine if your company was aware of a trend before your competition. You wouldn't be reactive anymore. You could proactively develop first-to-market products, with sufficient time to align R&D scale-up with and a thoughtful marketing strategy.
The evolution of a culinary trend
After a cutting-edge culinary trend floats to the top of our research, it typically takes 10 months - 3 years to make its way down the market. Once the culinary trend builds momentum and compelling frequency across influential U.S. restaurants [think: the 3 Michelin star joints and brilliant, rogue chefs], it typically trickles down the market in this order:
A video about our trend research
This short film explains where we get our inspiration, how we approach the research, and why we do it:
Complimentary 2017 culinary trend research
If you'd like a free copy of our culinary trend research, just say so! Fill out the below form. We'll send you a copy asap, no strings attached.
*Privacy Message: We do not sell, trade, share or transfer your information to any third parties. (Cause that would not be cool.)